The founding team
Two worlds, one salon.
Saloncare is being built where craft meets enterprise: by people who know what a Saturday evening in a salon feels like, and know how that becomes a business.
Founder and master hairdresser
Manuel Wester
Manuel Wester belongs to the top of his craft: in 2012 he finished his apprenticeship as Germany's best junior hairdresser, in 2019 GQ counted him among the 50 best hairdressers in Germany, and in 2021 he passed his master craftsman examination as the best health-craft graduate of his year.
He has been self-employed since 2016 and runs his studio aka WESTER in Berlin. He knows the business from every angle, from the chair through leading a team to the costing.
As a Moroccanoil brand ambassador he knows the manufacturer side as well as the shop floor, and with the documentary series “Manes of the World, Beauty of Colombia” he brought the craft to the cinema screen. His access to salon owners, brands and the trade press opens doors for Saloncare that are otherwise closed.
Saloncare is not being drawn up on a drawing board but built inside a working business: Manuel builds it for salons like his own and understands the numbers behind them. Credibility in the craft meets entrepreneurial experience, the combination that can genuinely move an industry that has stayed analogue.
Co-founder
Linda-Antonia Heue
Linda-Antonia Heue is co-founder of Saloncare, the operating system for the modern salon. She is responsible for growth, sales and marketing, and combines entrepreneurial force with a deep feel for people.
Entrepreneurship runs in her family; growing up among founders, she lived the founder's mindset early. After studying business psychology (Psychology & Management) she helped build a company from the ground up as co-founder and operations lead, ran strategic growth projects directly with the management of an AI startup, and gathered experience in marketing, sales and people topics.
Her place is the intersection of operations, people and growth. She does not only write concepts; she builds processes, tests them in daily practice and sharpens them until they scale.
Competitive sport shaped her: many years of classical ballet, from the age of eleven at the boarding school of the State Ballet School Berlin. Hence her discipline, her sense of ownership and her insistence on doing things excellently. In Saloncare she brings that stance and her entrepreneurial experience together with a long-standing closeness to beauty, wellness and health, and the goal of making every salon more personal, more sovereign and commercially stronger.
“A salon that remembers is a salon that grows. The craft does the rest.”
The world's best salons run on Saloncare®.