Sell-through data
Risers and shelf-warmers per line and region, anonymised and aggregated.
Pillar 05
The bridge to the industry
The right product, one that really fits.
Today the analysis decides, not a gut feeling: every guest gets the product that genuinely suits them. Where a salon once recommended its favourites, there is now advice grounded in facts. At home the care becomes an experience rather than a wasted purchase. And what really fits gets bought again.
Sell-throughrather than sell-in: what is genuinely used and recommended becomes visible, not just what went onto the shelf.
Repeat purchaseon subscription, carried by the salon's recommendation; one sale becomes recurring volume.
Direct channelall the way to the end customer, without going around the salon; the brand stays present at the point of advice.
The market is shifting
Product sales are moving online.
Care products that once went over the salon counter are now bought online and in the chemist. The trade loses the revenue, the brand loses the consultation.
- 01
The best moment to buy evaporates
Willingness to buy peaks right after the treatment; without a system the recommendation ends at the door.
- 02
Sell-in says too little
Delivered volume does not reveal what reaches the guest; shelf-warmers and overstock stay invisible.
- 03
The recommendation is the lever
In the salon, the person who is advised is the person who buys; that is precisely the lever Saloncare makes usable.
Real data
Which products move, and which sit still.
What is genuinely used and recommended becomes visible, not just what was ordered. Aggregated and anonymised; the client data stays in the salon.
- Risers and shelf-warmers, by line and region
- Recommendation rate: what Sam and the stylist actually suggest
- Rate of use: what empties faster than it is reordered
Features
What this pillar delivers.
Subscription and resupply
Home care on subscription, resupply in the rhythm of real consumption.
Direct channel to the end customer
The recommendation becomes a repeat purchase, all the way into the household.
Training ROI
Which training shows up in sell-through becomes demonstrable.
Trend and regional signals
What is developing where, early enough to plan around.
Early warning and quality
Unusual batches show themselves before they become a recall.
B2B and B2B2C
Not just into the salon, all the way to the end customer.
This pillar is not a pure B2B business. Through the salon's app the brand reaches the end consumer directly and supplies them again and again.
- 01
From the consultation into the app
The recommendation at the chair lands in the guest's profile, not on a slip of paper.
- 02
Repeat purchase on subscription
The guest reorders or subscribes; one sale becomes recurring volume.
- 03
Direct into the household
The brand stays present where anonymous online retail would otherwise take over.
Subscription, logistics, shipping
Who ships, who steers, who earns.
The subscription
Home care on subscription, cheaper in the app; predictable use, predictable resupply.
Logistics and shipping
By default, storage and shipping run through the manufacturer or wholesaler; the salon packs no parcels.
Shipping in house
If you want to earn more, take on storage and shipping yourself and keep the full margin. A free choice, not a requirement.
Commission
The salon recommends and earns on every order, as passive income.
Related pillars
Five that carry together.
Pillar 01
The client
Appointments, loyalty and a line to the salon that never goes quiet.
Pillar 02
The tablet at the chair
The tablet at the chair makes the conversation visible.
Pillar 03
Saloncare® Pro
Saloncare® Pro is the co-pilot for the people standing behind the chair: colour formulas with their history, a mix with a risk warning, a treatment plan that is precise in the language of the craft.
Pillar 04
The cockpit
The cockpit is the owner's dashboard: performance per stylist, stock prompts, optimised staffing and honest reviews.
The world's best salons run on Saloncare®.
GDPR compliantEncryptedServers in GermanyAudit ready